Learning in Department of Management Seminar

What makes a movie or a new product a hit? Is it an individual's idea or an organizational structure?

What kind of activities will break away from the stable everyday and bring about innovation?

What kind of activities will break away from the stable everyday and bring about innovation?
Research on organizations that create innovative products and services (Specialized Seminar Part 1)
Activities that break away from the stable everyday and bring about innovation: A sequel to a blockbuster film featuring jet fighters has been a hit, and an anime work by a popular director has been attracting attention. In the world of film, sequels by the same actors and directors are likely to be successful, but it is not easy to continue them three or four times. At the production site, there is constant upgrading, such as renewing staff and introducing new filming techniques. The same is true in everyday life. It may be comfortable to be with friends you get along with every day, but sometimes you need stimulation. Joining a new club or starting a part-time job will help you grow. These activities are also called "exploring knowledge" and "deepening knowledge." Exploration is the discovery of a new world, and deepening is the use of knowledge within the same framework. Organizations have no qualms about utilizing existing knowledge, but it is not easy to take action to explore new knowledge. Therefore, in order to continuously practice innovation, it is important to be conscious of exploring knowledge. In other words, it is important to ensure diversity. Introducing diversity encourages innovation, but it does not make a hit product by itself. It is important to combine it with existing knowledge. The same can be said about film, everyday life, and business, since they are all organizational activities.

Acquire quantitative analytical skills and study creative organizations from multiple angles

This seminar is a place to conduct research on corporate innovation. In particular, we place emphasis on corporate activities that are both social and economical. Specifically, we study creative organizations that practice green innovation. We place emphasis on the process of conducting field surveys and quantitative verification. Through research, we aim to question common sense from a broad perspective, make an effort to interpret the causal relationships of things, and have our own way of looking at things while being flexible in accepting the thoughts of others. In the second year, we also participated in the "Ekoda Canvas Project" in partnership with Seibu Railway Co., Ltd. Together with Nihon University College of Art and Musashino Academia Musicae, we are working to promote the charm of the town. Planning and fieldwork with students from other universities may be a search for knowledge. Through learning in the seminar, we hope that you will acquire the ability to understand others and explain things in your own words, and in the future, you will demonstrate leadership in the field you are aiming for.

Professor Seigo Ito

Completed Doctral Program School of Commerce at Hitotsubashi University.
He has held his current position since 2015 after working as a researcher at the Hitotsubashi University Innovation Research Center, a lecturer at Kanto Gakuin University, and an associate professor Musashi University Faculty of Economics.
His specialties are business strategy and innovation management.