2014年度の活動報告

Musashi University Faculty of Economics Department of Management Noriyuki Takahashi

1. Overview of activities in 2014

This year, as in the previous year, we carried out three main activities.
The first is the "Introduction to Community Business Course" and "Community Business Practical Course" which are being implemented as a commissioned project from the Nerima Ward Industrial Promotion Corporation (Nerima Business Support Center).
For these two courses, the university and Nerima Ward are working together to plan the courses, secure the venue, and provide support for running the courses on the day, while the courses themselves are being provided by external lecturers.
The features of this year are as follows:
First, the contractor was changed from Nerima Ward to the Nerima Ward Industrial Promotion Corporation (Nerima Business Support Center). Although operations became more flexible, there were no substantial changes.
Secondly, the weighting of the introductory courses was lightened somewhat and the weighting of the practical courses was increased. This was done in order to meet the needs of the students as much as possible within the limited resources available, and to get closer to the ultimate goal (to produce practitioners).
In other words, the number of introductory courses was reduced from three to two, and the number of practical courses was increased from five to six. Table 1 and Table 2 As follows.
Furthermore, the final presentation of the practical course, which had few attendees other than the presenters due to the heavy snowfall last year, was a great success. The main reason for this was that the course was attended by students from a separate course run by the Nerima Ward Industrial Promotion Corporation (Nerima Business Support Center) for general business start-ups (meaning business start-ups that are not community businesses). In reality, it is difficult to draw a strict line between general business start-ups and community business start-ups, and there is no need to force a line, so the effect of encouraging such exchanges is great.
The contents and number of participants of the introductory course and practical course are as follows: Tables 1 to 4 As of the current fiscal year, the practical courses will be subject to a fee (3,000 yen for a total of five sessions), and the tuition fee will be paid directly by the students to the Nerima Ward Industrial Promotion Corporation (Nerima Business Support Center).
Also, of the five people who made it to the final presentation in last year's practical course, several have already started their own businesses, although not full-time, which is another piece of good news this year: the effects of the course are gradually taking shape.
Two groups of second-year students from Musashi University participated in the fifth practical course, the business plan presentation (mid-term presentation), and, speaking alongside working adults, gave presentations on how they could use business to solve the issues in Nerima Ward that they had identified from a student perspective.
Either way, Table 3 and Table 4 As mentioned above, out of the total of eight introductory and practical courses, six had more participants than the capacity, and it can be said that the introductory and practical courses, which have been implemented in collaboration between Nerima Ward and the university, have become quite established.

Table 1 Contents of the introductory community business course

 

Date and time

Contents

No.1times

Heisei26year8month19day(fire)
18
:30~20:30minutes

Social business: learning from examples

No.2times

Heisei26year8month26day(fire)
18
:30~20:30minutes

Social business from scratch
Start-up know-how

*The lead lecturer will be Nagasawa Ei, Representative Director of the Community Business Support Center, a non-profit organization, and the event will be held in Room 1101, Musashi University Building 1.

Table 2 Contents of the Community Business Practical Course

 

schedule

Contents

No.1times

9month9day(fire)
18
:30~20:30minutes

Thinking about what it means to be a manager

No.2times

9month16day(fire)
18
:30~20:30minutes

Identify your audience and needs

No.3times

9month30day(fire)
18
:30~20:30minutes

Giving shape to products and services

No.4times

10month7Sun (Tue)
18
:30~20:30minutes

How to create and sell products and services

No.5times

10month25Sun (Sat)
13
:00~17:00minutes

Business plan presentation

No.6times

Heisei27year1month10Sun (Sat)
13:00~17:00minutes

Results presentation
Presentations by winners of the business plan contest

*The lead instructor will be Takuji Hiroishi, CEO of Enpublic Co., Ltd., and the courses will be held in Musashi University Building 1, Room 1203 (1st to 4th sessions) and Room 1101 (5th and 6th sessions).

Table 3 Number of participants [Introductory level] (Maximum 60 people)

Date

8/19

8/26

Number of participants

78

62

Table 4 Number of participants [Practical] (Maximum 30 people)

Date
9/9
9/16
9/30
10/7
10/28
1/10
Number of participants
36
35
28
23
37
59
  • On January 10th, a public presentation of the Nerima Business Plan was held, with a wide range of attendees invited. The breakdown of the 59 attendees was 15 students and 44 auditors.
The second is the implementation of a community business "research" course. This course began in 2012. The "introductory" and "practical" courses are aimed at people who are about to start a business, and focus on providing guidance on know-how, starting with the mindset of the person in charge. However, the research course is aimed at people who want to learn more about community business and those who have already started a business, and covers the environment surrounding community business and hot topics in the area. It is characterized by being aimed at a wide range of people, including those who are only interested, those who have no intention of starting a business themselves but are interested in supporting it, those who are considering starting a business, and those who have already started a business. The ultimate aim is to form a "community" around community business. For this reason, the research course does not simply end with the lecturer giving a talk, but instead devotes the last 30 minutes or so to a place for participants to interact with each other.
This year, we held six seminars in total, an increase from last year's five. We also invited two entrepreneurs who started businesses in Shiga Prefecture using the system of the Shiga Prefecture Industrial Support Plaza, which we visited as a case study site for this study group, to hold a research seminar. This can be interpreted as an organic connection between the seminar project and the research project of this study group, and we would like to continue this kind of initiative in the future.
One thing to reflect on is that the number of participants is lower than the capacity. This year, we had a reaction to rejecting people at the application stage, and we had over 40 applications, but because it was a free course, it was easy to cancel, and because we required participation in six consecutive sessions, some students who dropped out midway through the course did not continue to attend.
Regarding this point, we would like to take measures next year such as accepting more applications in order to increase yield, and allowing one-time participation in a specific event.

Table 5. Community Business Research Course Contents

 

Date and time

theme

Lecturer

1st

Heisei26year10month21day(fire)
18
:30~20:30minutes

You only live once
~A challenge that takes into account the connection between "public interest" and "private interest"~

Mari Nakamura (CEO of No Break Co., Ltd.)

2nd time

10month28day(fire)
18
:30~20:30minutes

Bringing the joy of work to as many people as possible
~Corporate management that utilizes the talent lying dormant at home~

Noriko Gomibuchi (Limited CompanyYPPRepresentative Director)

No.3times

11month11day(fire)
18
:30~20:30minutes

Childcare business survives in a declining birthrate

Yumie Konishi (CEO, Primex Kids Co., Ltd.)

No.4times

11month18Sun (Tue)
18
:30~20:30minutes

Use your strengths and support your weaknesses
~Effective job training methods learned from supporting people with developmental disabilities~

Masaki Suzuki (CEO of @School Co., Ltd.)

No.5times

11month25Sun (Tue)
18
:30~20:30minutes

Business School for People with Disabilities

Satoru Sato (CEO, Festina Lente Co., Ltd.)

No.6times

12month2Sun (Tue)
18
:30~20:30minutes

Raise curious children!
- We need education that looks ahead 15 years from now -

Yutaka Matsui (CEO of Creef Co., Ltd.)

Location

 
Musashi University8Building 6Floor8603classroom(12month2Day only8604classroom)
         

Table 6 Number of participants [Research section] (maximum 30 people)

Date

10/21

10/28

11/11

11/18

11/25

12/2

Number of participants

25

22

16

17

15

14

The third is a field survey of local community-based revitalization efforts.
This year, a total of four hearing surveys were conducted in four regions.
The schedule, themes, and main contents are as shown in Table 7. Of these, Yomitan Village, Okinawa Prefecture, has been the subject of ongoing research for several years, but this latest survey marks the end of the project. One of the major factors that has enabled regional revitalization in this area to get back on track is that while the government has laid out a broad framework and provided institutional support, entrepreneurs have taken responsibility for funding and management at their own risk, and there has been a clear division of roles in this regard.
In addition, we have been able to compile the results of our research in Shimanto City, Kochi Prefecture, so this will be the end of our research in this area for the time being. While the debate over whether to turn the site into an educational facility or a tourist facility remains unresolved, the severe financial situation has emerged as an urgent issue, and a fundamental solution to this problem is yet to be seen.
We were also able to provide a rough summary of Shiga Prefecture during this survey, which became a valuable resource as a success story.
Meanwhile, this was the first time we covered Tsuno Town in Miyazaki Prefecture. In contrast to Yomitan Village, the implementing body was a completely private company, while Miyazaki Prefecture's case is run by a third-sector organization. Either way, this is a successful case in the sense that wine was made in Miyazaki Prefecture and a contribution was made to local farmers. However, when considering new initiatives in the future (for example, capital investment and securing farmland), there are still issues that need to be resolved, and we would like to continue to conduct research into how to address these issues.

Table 7. Outline of the field survey

times
schedule
Themes etc.
Main Contents
2014year
May 23-25
Field survey
Yomitan Village, Okinawa Prefecture
Regional revitalization
A field survey was conducted on efforts to meet new demand for accommodation in order to further develop revitalization measures that make use of local resources.
2014year
July 29-31
Field survey
Miyazaki Prefecture Tsuno Town
Regional revitalization
This field survey examined the background to the success of this third-sector venture into winemaking in Miyazaki Prefecture, an area frequently hit by typhoons at the time, and the issues that need to be addressed in order to achieve further development after this initial success.
2014year
August 20-22
Field survey
Shimanto City, Kochi Prefecture
Regional revitalization
The survey was conducted to reconfirm the contents of the provisional report that was completed last year, and to confirm the background of the unresolved fundamental debate over whether the facility should be a tourist attraction or an educational facility.
2014year
August 28-30
Field survey
Otsu City, Shiga Prefecture
Regional revitalization
This is a follow-up survey from last year. This time, we will be interviewing mainly business owners who have actually used the system to start their own businesses.