3S
NEWS & EVENTS
2026.03.31
- Education and Research
- Faculty of Economics
- Public Liaison Department
notice
Professor Department of Management Shuji Ohira Co-edited the book "Social Marketing from One"
- Social marketing from 1 (Publisher: Shugakusha / Publisher: Chuo Keizaisha)
- Shuji Ohira ( Professor Department of Management) Edited and written
- Chizuru Nishio Edited and Authored, Kosuke Mizukoshi Edited and Written
A word from the author
This book is a text that systematically summarizes organizations and consumers that use the concepts of marketing and consumer behavior to solve social issues. This book is characterized by the fact that in a society where the achievement of the SDGs is required, it is possible to understand the efforts to realize "social good" through case studies on not only companies, but also non-profit organizations, public organizations, and consumers. （Shuji Ohira）